Unlike many facilities, BTTR is affiliated with a nationally recognized research firm, AMG Research. AMG is a market research company located in Pittsburgh, PA. Established in 1991, AMG specializes in market research-based consulting for industrial, medical/healthcare, professional/trade associations and consumer markets. AMG provides a variety of services including:
- New product development research
- Ad testing and brand analysis
- Pricing studies
- Market size and market share
- Conjoint analysis and more